Oil Recycling – Do-it-yourself oil changers are predominantly male, young and of lower economic status, with the exception of Hispanics, where male D-I-Y changers range all ages.
Yard Fertilizing – Male, homeowners who spend less than $500 per year on lawn care (Those who spend more tend to use a professional service.
Household Hazardous Waste – Female, children in the home, mid-to-upper education and economic status.
Pet Owners – More than 40 percent of households own a dog. Pet ownership crosses age, economic, educational boundaries; females slightly more likely to pick up waste than men.
Gardeners – Homeowners, suburban, primarily female, but not exclusively. Messages regarding chemical safety resonate more strongly with female audiences.
Recycling – Crosses all age, education and economic boundaries but children, youth and adults in the 20- 40 year old age range have shown slightly higher recycling rates in some studies.
Litter – All ages, but particular emphasis on drivers places campaigns in 16 year + category
Conservation Tillage – Male, agricultural, land owner or professional manager,
Car Washers – Male, young, lower economic status, women tend to wash during week, while men wash more during weekends.
Sources: Center for Watershed Protection, the Stormwater Manager’s Resource Center, Roper Report 2000, EPA Nonpoint Source Pollution Focus Groups 11/21/01.
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