|Oil Recycling Do-it-yourself oil changers are predominantly male, young and of lower economic status, with the exception of Hispanics, where male D-I-Y changers range all ages.
Yard Fertilizing Male, homeowners who spend less than $500 per year on lawn care (Those who spend more tend to use a professional service.
Household Hazardous Waste Female, children in the home, mid-to-upper education and economic status.
Pet Owners More than 40 percent of households own a dog. Pet ownership crosses age, economic, educational boundaries; females slightly more likely to pick up waste than men.
Gardeners Homeowners, suburban, primarily female, but not exclusively. Messages regarding chemical safety resonate more strongly with female audiences.
Recycling Crosses all age, education and economic boundaries but children, youth and adults in the 20- 40 year old age range have shown slightly higher recycling rates in some studies.
Litter All ages, but particular emphasis on drivers places campaigns in 16 year + category
Conservation Tillage Male, agricultural, land owner or professional manager,
Car Washers Male, young, lower economic status, women tend to wash during week, while men wash more during weekends.
Sources: Center for Watershed Protection, the Stormwater Manager’s Resource Center, Roper Report 2000, EPA Nonpoint Source Pollution Focus Groups 11/21/01.